Japan Connect

We support Japanese companies in navigating the Polish and Central European markets through tailored consulting, localization and business development services.

Year:

2025

Category:

Market Entry Strategy | Localization | B2B Partnerships | Cultural Integration | Go-to-Market Execution

Client:

Mid-sized exporters, tech companies, traditional manufacturers, family-owned businesses from Japan expanding into Europe.

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Project Overview

Our client – a Hiroshima-based precision equipment manufacturer – needed support in entering the Polish B2B sector. While the product was competitive, communication and positioning in the local market posed key obstacles.

Our Approach

– Full market entry audit
– Creation of Polish-language sales materials
– Introduction to vetted distributors
– Cultural briefing and live interpreter support
– Negotiation guidance

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Our priorities included:

Building long-term trust with local partners

  • Clarifying client’s USP in the Polish context

  • Streamlining communication between Japanese HQ and Polish field operations


Challenge: Initial interest from Polish clients declined after first meetings.
Solution: Reframed sales narrative to emphasize problem-solving value over technical detail; provided in-meeting support and follow-up scripts.

Lack of Differentiation

The product’s technical quality was strong, but local buyers saw little difference from EU competitors. We worked to extract a clear functional advantage and translate it into client-facing language.

Complex Specs Communication

Japanese documentation was detailed but hard to interpret locally. We created visual process guides, simplified spec sheets, and trained client’s local rep in live pitching and technical Q&A.

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Client's Word

"Thanks to Japan Connect, we avoided major cultural and legal misunderstandings. The support was fast, precise, and culturally sensitive – we felt safe and understood."

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Hiroden Industrial Co., Ltd.

Export Director, European Expansion Division

"Thanks to Japan Connect, we avoided major cultural and legal misunderstandings. The support was fast, precise, and culturally sensitive – we felt safe and understood."

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Hiroden Industrial Co., Ltd.

Export Director, European Expansion Division

"Thanks to Japan Connect, we avoided major cultural and legal misunderstandings. The support was fast, precise, and culturally sensitive – we felt safe and understood."

Avatar
Hiroden Industrial Co., Ltd.

Export Director, European Expansion Division

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We are Cosultify - a consulting hub built for bold ideas and global ambition.

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