Japan Connect
We support Japanese companies in navigating the Polish and Central European markets through tailored consulting, localization and business development services.
Year:
2025
Category:
Market Entry Strategy | Localization | B2B Partnerships | Cultural Integration | Go-to-Market Execution
Client:
Mid-sized exporters, tech companies, traditional manufacturers, family-owned businesses from Japan expanding into Europe.
Project Overview
Our client – a Hiroshima-based precision equipment manufacturer – needed support in entering the Polish B2B sector. While the product was competitive, communication and positioning in the local market posed key obstacles.
Our Approach
– Full market entry audit
– Creation of Polish-language sales materials
– Introduction to vetted distributors
– Cultural briefing and live interpreter support
– Negotiation guidance
Our priorities included:
Building long-term trust with local partners
Clarifying client’s USP in the Polish context
Streamlining communication between Japanese HQ and Polish field operations
Challenge: Initial interest from Polish clients declined after first meetings.
Solution: Reframed sales narrative to emphasize problem-solving value over technical detail; provided in-meeting support and follow-up scripts.
Lack of Differentiation
The product’s technical quality was strong, but local buyers saw little difference from EU competitors. We worked to extract a clear functional advantage and translate it into client-facing language.
Complex Specs Communication
Japanese documentation was detailed but hard to interpret locally. We created visual process guides, simplified spec sheets, and trained client’s local rep in live pitching and technical Q&A.
