Sinopol connect
We help Chinese companies successfully enter and operate in the Polish and CEE markets by providing localized consulting, strategic execution, and trusted in-market support.
Year:
2025
Category:
Market Entry | Localization | Business Operations | Legal Setup | Strategic Partnerships
Client:
Private manufacturers, electronics exporters, B2B service providers, trade intermediaries and investment-focused Chinese firms expanding into Central Europe.
Project Overview
Our client – a mid-sized producer of smart automation components – planned to enter the Polish market through B2B distribution. Their technical offering was competitive, but they lacked local partners, legal familiarity, and brand recognition in Europe.
Our Approach
– Polish-language adaptation of pitch & documentation
– Full market compatibility check (certificates, compliance)
– Introductory sessions with verified local importers
– Translation & interpretation support
– Dedicated operational handbook for Polish distributor
Our strategy included:
Ensuring brand credibility despite unfamiliarity on the market
Simplifying communication across teams in China and Poland
Providing fast-response support during customs and onboarding phase
Challenge: Initial conversations with local distributors stalled due to lack of technical translation.
Solution: We rewrote the product value proposition in business language, paired with visuals, and facilitated the first three meetings as cultural and linguistic bridge.
Abstract Service Offering
In Poland, clients perceived the offer as “one of many.” We identified and amplified a logistical advantage (shorter delivery windows) as the USP.
Low Engagement Metrics
Highly technical documentation was not adapted to EU norms. We reformatted materials and created summary spec sheets in Polish and English for key stakeholders.
